In the recent years, the transportation and logistics (T&L) landscape has become a rapidly evolving business environment. More and more companies are looking to achieve a competitive edge to gain a larger global market share. With new sets of complexities emerging everyday, like new low-cost players, rising expenses, and consumers asking for more and better experiences, companies are ready to push traditional boundaries.

Growing Trends

In the world of logistics there is a constant need to do things faster, more efficiently, and with agility. Order cycle times seem to be continually shrinking, and pressures from customers call for a finely-tuned focus on supply chain execution.

Asia is not only different in terms of the modes of transportation people use, but also in the goods being transported. An air parcel might reach a door by a delivery person riding on a motorbike, not necessarily a company van as in other countries. But, the basic principle of shipping goods, tracking, and delivering on time, remains the same at the domestic and international level in almost all the Asian countries.

Rebuilding the Silk Route

As trade is once again growing between Asia and the rest of the world, T&L companies are looking to re-establish a modern “Silk Road” to connect them with rest of the world. With growing foreign direct investment in different parts of this region, like manufacturing, retail, and telecommunications, the logistics services, which connect supply chains across the region, play a vital role in Asia’s global competitiveness.

To keep up with the competition in a highly commoditized market, a company like CargoSmart wanted a solution that would empower differentiation, elevate visibility, and enable their customers to receive more value from services. A firm constructed a sophisticated event-driven, exception-management tool that enabled their clients to monitor shipments from vessel loading and trans-shipment to customers’ clearance and final delivery. CargoSmart was able to capture and act on real-time events and was able to respond to changing market conditions faster, and help its clients resolve potential delays before disruptions threatened shipments – empowering streamlined operations, reducing risk, and lowering costs.

Looking Toward the Future

The Asia Pacific region provides a unique set of challenges and opportunities. The diverse culture, the rapidly changing technological environment, and positive market growth has been instrumental in making this region one of the fastest emerging economies in the world.

As more companies want to gain operational efficiency and cost reduction, they also require better and more coordinated techniques and systems that will streamline their logistics processes. Integration and collaboration will play a larger role in handling specific technologies. As the world continues to expand and become an even larger global marketplace, companies will have to consider technologies that facilitate ease of communication.

TIBCO is taking part in the CMO Asia Summit 2013 in Macau, China from May 27 to 29. Elite buyers and sellers will gather together to have a discussion on marketing effectiveness. To take part yourself, you can follow us on Twitter and tweet us your thoughts.

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A Silk Road for Smoother Transportation and Logistics